The purpose of this study was to determine the relationship between consumer
characteristics and impulse buying behavior focusing on buying intention. This survey used …

In this modern age, the quick internet network indirectly produces a new phenomenon and
lifestyle for those who frequently use the internet network. In this new era, enterprises or …

In the present study we investigate whether various types of sales promotions together with
hedonic shopping motivation (value shopping) and positive affect drive impulse buying. The …

Impulse buying is in fact making a decision on the spur of the moment or it may be an
unplanned decision to buy, made just before a purchase. Impulse buying happens when …

Impulse buying promises to be a dominant buying behaviour in the highly conducive
environment of emerging markets like India. However, existing research in these markets is …

An Impulse purchase being a growing concept has become an important part of enhancing
sales in supermarket setting. Companies tend to devise strategies to plan for such behavior …

This article examines the relationship between online hedonic shopping motivations and
obsessive–compulsive buying of online buyers. The useable data of 503 respondents are …

Products bought on impulse occupy a significant share in the customers' basket and with
new formats of retail increasing exposure to in-store stimuli, this trend is on the upswing …

This study used both qualitative and quantitative data to test hypotheses related to
consumers' motivations to engage in impulse buying. A grounded theory approach was …

This study investigates the effects of consumers' impulsivity traits, option framing, product
type, and cash refund promotion on consumers' online impulse buying intention. This study …