[PDF][PDF] 信息对年轻消费者对皮草, 皮革和羊毛制成的时尚产品的态度和购买意图的影响
The purpose of this study was to examine how sidedness of information affects consumer
attitudes, subjective norms, and purchase intentions of fashion goods made of fur, leather …
attitudes, subjective norms, and purchase intentions of fashion goods made of fur, leather …
The effects of information on young consumers' attitudes and purchase intentions of fashion products made of fur, leather, and wool
The purpose of this study was to examine how sidedness of information affects consumer
attitudes, subjective norms, and purchase intentions of fashion goods made of fur, leather …
attitudes, subjective norms, and purchase intentions of fashion goods made of fur, leather …
The effects of product information on consumer attitudes and purchase intentions of fashion products made of fur, leather, and wool
M Lee - 2014 - search.proquest.com
The purpose of this study was to examine how product information affects consumer
attitudes, subjective norms, and purchase intentions of fashion goods made of fur, leather …
attitudes, subjective norms, and purchase intentions of fashion goods made of fur, leather …
[PDF][PDF] 인조모피패션제품에대한소비자태도와구매의도의차이-주관적규범과지각된소비자효율이미치는조절효과를중심으로–
최윤정 - 복식, 2020 - kjournal.co.kr
Interest in the use of faux fur has been increased with a growing emphasis on awareness of
animal welfare in fashion. The purpose of this study is to explore the attitude-behavior gap in …
animal welfare in fashion. The purpose of this study is to explore the attitude-behavior gap in …
Processing of apparel advertisements: application and extension of elaboration likelihood model
H Oh, CR Jasper - Clothing and Textiles Research Journal, 2006 - journals.sagepub.com
This is an investigation of how consumers use the elements of an apparel advertisement to
develop their attitudes toward an advertised product. It examined whether participants' …
develop their attitudes toward an advertised product. It examined whether participants' …
信息感知情境下仿冒品购买行为的羊群效应研究
许晖， 王良燕 - 软科学, 2015 - cqvip.com
从信息感知情境视角探析消费者仿冒品购买行为的动因及作用机理, 并进一步探讨羊群效应与
品牌显著度在其中的调节作用. 结果表明: 对于品牌显著性高的产品, 通过产品态度与质量感知的 …
品牌显著度在其中的调节作用. 结果表明: 对于品牌显著性高的产品, 通过产品态度与质量感知的 …
[图书][B] A cross-cultural study of consumer attitudes and emotional responses of apparel purchase behavior
王韻 - 2007 - books.google.com
The purpose of this book was to examine the emotional responses while consumers are
shopping, consumer attitudes toward apparel shopping, subjective norms, individual …
shopping, consumer attitudes toward apparel shopping, subjective norms, individual …
[PDF][PDF] 비건인조가죽패션제품의지각된혜택및위험이소비자신뢰및행동의도에미치는영향
김유빈 - kjournal.co.kr
This study investigates the relationship between the perceived benefits and risks of vegan
artificial leather fashion products and their influence on fashion product consumers' trust and …
artificial leather fashion products and their influence on fashion product consumers' trust and …
Determining effective approaches to promoting consumption of slow fashion apparel: The impact of message framing and message content on consumer responses to …
D Croteau, RNT Yan… - International Textile and …, 2016 - iastatedigitalpress.com
The purpose of the study was to determine which type of message framing and content in an
advertising campaign can most effectively influence consumers' knowledge, attitudes, and …
advertising campaign can most effectively influence consumers' knowledge, attitudes, and …
新媒体广告推送方式对服装购买意愿的影响.
周捷， 余宇游 - Journal of Xi'an Polytechnic University, 2023 - search.ebscohost.com
摘要为探究新媒体环境下广告推送方式对消费者服装购买意愿的影响及作用机理,
基于感知价值和SOR 模型理论, 构建广告推送方式, 感知价值和购买意愿之间的关系模型 …
基于感知价值和SOR 模型理论, 构建广告推送方式, 感知价值和购买意愿之间的关系模型 …