随着移动设备融入人们的购物行为中, 购买行为不再受制于地点和时间的限制,
冲动型购买越来越普遍, 因此受到越来越多的学者关注. 然而, 近年来没有任何文献系统性地评估 …

This paper performs a comprehensive analysis of academic research on impulse buying
following a systematic literature review approach. Drawing on the TCCM framework …

Growing environmental changes, economic downturns, increasing conflicts, proliferation of
internet, social media and digital technologies have changed the dynamics of buying …

Although impulse buying has been studied for decades, prior research mostly focuses on
reasons for impulse buying rather than its outcomes. In recent years this trend has changed …

Purpose The purpose of this paper is to propose a framework to distinguish between various
types of antecedents and consequences of impulse buying. The authors tested it using a …

Impulsive buying is a common and distinctive behavior in consumer shopping activities.
Impulsive buying behavior initially appeared in retail stores (Zhou et al., 2014), and later in …

Purchasing is not a novel idea. In reality, buying and selling has existed since the dawn of
time, and as culture has advanced, the idea has developed in terms of shape, design, and …

With the rapid development of Internet and the increasing popularity of e-commerce, online
purchasing has been an indispensable part in consumers' daily life. However, with it comes …

Research scholars and academic Practitioners have been interested in the field of impulse
buying for the past sixty years (Clover, 1950; Stern, 1962; Rook, 1987; Peck and Childers …

Purpose: This study aims to provide a comprehensive understanding of impulsive buying
behavior by synthesizing diverse research and literature in the field of Retailing and …