Psychologists always spare no effort to pursue the cause of the behavior, so many scholars
have proposed lots of models to predict the behavior. Recently, Behavioral Reasoning …

This study developed and tested a new theory of behavior, entitled behavioral reasoning
theory. The theory proposes that reasons serve as important linkages between beliefs …

Behavioral theories have been extensively referred to in consumer behavior literature to
understand the factors influencing user intentions and behavior. Behavioral reasoning …

A meta-analysis refers to a statistical literature synthesis method that provides the
opportunity to view the research context by combining and analyzing from the quantitative …

IN THE 1960s MARTIN FISHBEIN (the Harry C. Coles Jr. Distinguished Professor in
Communication at the Annenberg School for Communication), and Icek Ajzen (Professor of …

Recent work by Westaby and Fishbein (1994) and Westaby, Fishbein, and Aherin (1994)
demonstrated that reasons theory may be a powerful tool for predicting and understanding …

As a widely adopted authoritative theory, the theory of reasoned action (TRA) has been
extended widely by many researchers. In this paper, literatures about theory of reasoned …

These questions are a prelude to the application of TRA and TPB theories in this study. TPB
and TRA are based on the assumption that humans are rational beings and use all relevant …

Stemming from the field of social psychology and based on the ideas of rational choice, the
theory of reasoned action as well as its successor, the theory of planned behavior, seek to …

This book describes the reasoned action approach, an integrative framework for the
prediction and change of human social behavior. It provides an up-to-date review of relevant …