… Augmented Reality (MAR) as an emerging field of technology has the potential to engender
services that demonstrate novel aspects like enriching the reality … users’ expectations of the …

… intricate realm of consumer expectations and experiences regarding Augmented Reality (AR…
), this study aims to understand the practical, consumer-centric aspects of AR apps – an …

… study; augmented reality experiences, augmented quality and e-satisfaction. Augmented
reality … One of the risks is products that are not in accordance with consumer expectations. This …

… benefits experienced by consumers, this study includes consumer expectations of the …
expectations play an important role in early stages of the customer journey when consumers …

… Virtual reality (VR) and augmented reality (AR) … of consumer marketing. We propose a
conceptual framework for VR/AR research in consumer marketing that centers around consumer …

… AR experiences that fail to meet or exceed consumer expectations may also impair brand
image, waste resources, and imperil future programs involving AR or other emerging …

… The purpose of this paper is to further our knowledge of what influences users to adopt
mobile augmented reality in tourism (MART). A conceptual model is proposed, combining the …

… augmented reality by considering consumers’ domestic space as an important wider context
for their AR apps, by placing the consumer … of AR offerings consumers are likely to forgive. In …

Purpose This study examines students' emotional responses to augmented reality (AR)
applications and their willingness to share on social media. It also compares user experiences of …

… Some AR applications and websites currently available do not meet consumer expectations
in terms of interactivity, informativeness, quality of augmentation, and utilities. Make-Up …