Solodukhin SV, Shaytanova ES Analysis of the influence of behavioral factors on financial markets in the management of investment resources of the enterprise. The article deals with the concept of behavioral finance, stock index. It describes approaches to the analysis of behavior of investors and the financial market. Highlight some of the stereotypes in the behavior of investors. Held the analysis of the current financial market. Revealed the addiction between behavioral characteristics of market participants and the reaction of market indicators.