Computational creativity is an emerging branch of artificial intelligence that places
computers in the center of the creative process. Broadly, creativity involves a generative step
to produce many ideas and a selective step to determine the ones that are the best. Many
previous attempts at computational creativity, however, have not been able to achieve a
valid selective step. This paper shows how bringing data sources from the creative domain
and from hedonic psychophysics together with machine learning and data analytics …

Creativity is defined as the generation of a product or service that is judged to be novel and
also to be appropriate, useful, or valuable by a knowledgeable social group [1], and is often
said to be the pinnacle of intelligence [2]. Creativity is the basis for “disruptive innovation and
continuous re-invention”[3]. Due to greater competitiveness in global markets in all
industries, there is a need to make product/service development cycles more efficient. Given
the limited availability of human creativity resources, it is important to develop intelligent …