A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19

JJ Kim, I Kim, J Hwang - International journal of hospitality management, 2021 - Elsevier
JJ Kim, I Kim, J Hwang
International journal of hospitality management, 2021Elsevier
This study aims to identify how behavioral intentions are formed in the context of drone food
delivery services using the moderating role before and after the outbreak of COVID-19. A
conceptual model including eight hypotheses was developed and tested based on the data
of two consumer samples, one collected before and the other after the outbreak of COVID-
19. The data analysis results showed that perceived innovativeness positively affects
attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have …
Abstract
This study aims to identify how behavioral intentions are formed in the context of drone food delivery services using the moderating role before and after the outbreak of COVID-19. A conceptual model including eight hypotheses was developed and tested based on the data of two consumer samples, one collected before and the other after the outbreak of COVID-19. The data analysis results showed that perceived innovativeness positively affects attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have a positive influence on behavioral intentions. Lastly, the outbreak of COVID-19 played a moderating role in the relationship between the attitude and behavioral intentions.
Elsevier
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