A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19
This study aims to identify how behavioral intentions are formed in the context of drone food
delivery services using the moderating role before and after the outbreak of COVID-19. A
conceptual model including eight hypotheses was developed and tested based on the data
of two consumer samples, one collected before and the other after the outbreak of COVID-
19. The data analysis results showed that perceived innovativeness positively affects
attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have …
delivery services using the moderating role before and after the outbreak of COVID-19. A
conceptual model including eight hypotheses was developed and tested based on the data
of two consumer samples, one collected before and the other after the outbreak of COVID-
19. The data analysis results showed that perceived innovativeness positively affects
attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have …
Abstract
This study aims to identify how behavioral intentions are formed in the context of drone food delivery services using the moderating role before and after the outbreak of COVID-19. A conceptual model including eight hypotheses was developed and tested based on the data of two consumer samples, one collected before and the other after the outbreak of COVID-19. The data analysis results showed that perceived innovativeness positively affects attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have a positive influence on behavioral intentions. Lastly, the outbreak of COVID-19 played a moderating role in the relationship between the attitude and behavioral intentions.
Elsevier
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