… Implications for research … the differences in major online review platforms this study
contributes to the epistemology of social media analytics by suggesting that studies directly drawing …

… in order to achieve competitive advantages. There is … analytics techniques for social media
analytics becomes essential. The results of the case study offer clear managerial implications …

… Therefore, online VoC embedded in social media becomes a quality resource for both
competitive … Analyzing user sentiment in social media: Implications for online marketing strategy …

… The review also offers implications for the decision sciences domain. … As the paper
demonstrates, the comparative analysis of various methods in different domains, one can adopt the …

… to provide a review of hospitality and tourism studies that have used social media analytics
to … Improved use of methods such as social network analysis, comparative analysis and trend …

… data derived from data examination and the consequences … In this research, a comparative
analysis is utilized to authorize … δ ) ) equated based on comparative analysis and it is given in …

… We discuss the implications of our findings and provide … develop their social media
competitive analysis strategies. … summary, it is crucial for companies to develop social media …

… A comparative analysis of major online review platforms: implications for social media
analytics in hospitality and tourism. Tourism Management, 58, 51-65. https://doi.org/10.1016/j.…

… Implications highlight that both hotel managers and platform … Second, we propose that in
the digital age consumers’ … of a big data analytics approach, entailing digital data streams of …

… social media competitive analysis, transform social media … , this study presents a novel social
media competitive analytics … In particular, the framework proposes to identify top companies …