[PDF][PDF] A study of consumer perception and purchase intention of electric vehicles

P Bhalla, IS Ali, A Nazneen - European Journal of Scientific …, 2018 - researchgate.net
European Journal of Scientific Research, 2018researchgate.net
Contemporary environmental concerns are thrusting the manufacturing and sales of Electric
vehicles. Combination of Indian skilled and semiskilled technological base, a platform of
large customer base, and relatively cheaper production and labor cost, has fascinated
almost all global electric vehicle manufacturers and component suppliers, to start operations
from India—Bosch, AVL and Cummins. To study Commercial success and purchase
intention of electric vehicle by Indians, there is a need to study the factors influencing the …
Abstract
Contemporary environmental concerns are thrusting the manufacturing and sales of Electric vehicles. Combination of Indian skilled and semiskilled technological base, a platform of large customer base, and relatively cheaper production and labor cost, has fascinated almost all global electric vehicle manufacturers and component suppliers, to start operations from India—Bosch, AVL and Cummins. To study Commercial success and purchase intention of electric vehicle by Indians, there is a need to study the factors influencing the consumer acceptance of these vehicles. Various factors that influence the purchase decision of car buyers are individual perception on dimensions like environmental issues, cost, trust, technology advancement, infrastructure, and society acceptance. The results shows that environmental concerns and consumer trust on technology are antecedent factor for perception about Electric vehicle purchase and the factors which give adoption blow back are cost, infrastructure, social acceptance. Thus to promote sales of electric vehicle government has to play a leading role by creating environmental policy, infrastructure andsubsidized cost of vehicle or lower the bank rate of interest rate.
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