… An ad may go from the brand manager to a television broadcaster to consumers. "This is the
… of any ad leads us through many worlds" (p. xi). The three main worlds of advertising make …

Ad worlds : brands, media, audiences | CiNii Research … タイトル "Ad worlds : brands,
media, audiences" … Ad worlds …

… Kiranjit Kaur is associate professor at the Faculty of Communication and Media Studies, …
management, media ethics, media and gender, media audiences and new media technologies. …

… Rather, new approaches to marketing make it increasingly worthwhile for even the largest
media companies to separate audiences into different worlds according to distinctions that ad …

… The speed and breadth of digitization, mobilization, and big data analytics enables
communications and connections between brands and their audiences to be tailored in myriad …

… media of advertising by opening up the world of social media … enormity of this media when
a Nike commercial uploaded by … media money one would have spent to reach an audience of …

… media are all critical differentiators between target audiences. Changes in both media companies
and media … For instance, media and the work done by media-specific agencies used to …

… world Englishes in nonconventional media, audience reaction, and attitudes toward nonconventional
media and world … state of research on social media and world Englishes. In order to …

… media. Besides, development of advertising media and marketing communication strategy
also … and are affected by consumer audience behavior towards advertised brands, so that the …

… What is clear in these examples is that it is difficult to generalize about a brand’s social-media
audience. They may in some cases closely mirror one’s typical customer base or, in other …