An examination of the globalisation of authorship in publishing in 20 leading marketing journals
European Business Review, 2006•emerald.com
The purpose of this paper is to examine the global contribution of academics to marketing
literature between 1999 and 2003, based on an examination of the location of academics
institution of employment, as reported in published works. The data is used to evaluate the
global dispersion of publishing.
literature between 1999 and 2003, based on an examination of the location of academics
institution of employment, as reported in published works. The data is used to evaluate the
global dispersion of publishing.
The purpose of this paper is to examine the global contribution of academics to marketing literature between 1999 and 2003, based on an examination of the location of academics institution of employment, as reported in published works. The data is used to evaluate the global dispersion of publishing.
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