Selection of a proper cultivar is one of the most important management decisions when investing into apple orchard. this paper presents a methodology for evaluation of suitability for cultivation of some apple cultivars by using a multi-criteria model based on analytical hierarchy process. the software tool expert choice was used to support growers in making decisions about which new apple cultivar to grow. the model was applied to 13 cultivars with data derived from questionnaires completed by group of experts of different fields (orchardists, experts for fruit production economics and fruit marketing, cultivar breeders, experts of state service and commission for introduction of new cultivars, experts for fruit storage and fruit quality assessment, plant protection and fruit growing advisers). the results are shown as priority for individual cultivar. the potential of the model for assessing apple cultivar is demonstrated with the aim of providing a comprehensive explanation and justification of the assessment technique. it also indicates strong and weak points (in market potential, fruit estimation, production demands and tree estimation) of each assessed cultivar.