The linguistic situation of the Malay community showcases the diversity of the use of the Malay language which encompasses the formal and informal Malay language (dialects, colloquial language, etc.). The diversity of the Malay language will be selected, adapted and used according to the needs and situation of the community as communication patterns. However, studies based on oral language have not given due emphasis on the content-related social identities of the speakers. Therefore, this study aimed at demonstrating the use of emphatic words in the culture of Malay oral language from the identity and social perspectives of the Malay speakers in Shah Alam, Selangor. Data were obtained from 34 oral informants by using ethnographic method (interviews) and sociological urban dialectology approach. The data were analyzed using qualitative method. The results of the study revealed that female, lower middle class and young adult informants are more likely to use emphatic words to represent different identities in verbal variations.