Change management and new organizational forms of content creation

C Buschow, M Suhr - Media and Change Management: Creating a Path …, 2022 - Springer
C Buschow, M Suhr
Media and Change Management: Creating a Path for New Content Formats, Business …, 2022Springer
Media and communication studies can no longer simply focus on traditional media firms as
the perceived “one best way” to organize media production. Research has to acknowledge
that, in the wake of digitization, media industries are moving into a new era of organizational
forms. This chapter focuses on relatively recent and emerging organizations, characterized
by three trends: projectification, peer production, and platformization. Taking the news
industry as an example, illustrative cases are presented and discussed against the backdrop …
Abstract
Media and communication studies can no longer simply focus on traditional media firms as the perceived “one best way” to organize media production. Research has to acknowledge that, in the wake of digitization, media industries are moving into a new era of organizational forms. This chapter focuses on relatively recent and emerging organizations, characterized by three trends: projectification, peer production, and platformization. Taking the news industry as an example, illustrative cases are presented and discussed against the backdrop of the twentieth century’s industrial production mode of news. These developments are evaluated in terms of opportunity and risk. The chapter ends with directions for future research on new organizational forms in media industries.
Springer
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