Communicating packaging eco-friendliness: An exploration of consumers' perceptions of eco-designed packaging
L Magnier, D Crié - International Journal of Retail & Distribution …, 2015 - emerald.com
L Magnier, D Crié
International Journal of Retail & Distribution Management, 2015•emerald.comPurpose The purpose of this paper is to examine the influence of eco-designed packaging
on consumers' responses. It defines the concept of eco-designed packaging, and proposes
a consumer-led taxonomy of its cues. Attitudinal and behavioral, positive and negative
responses triggered by the perception of these signals are analyzed.
on consumers' responses. It defines the concept of eco-designed packaging, and proposes
a consumer-led taxonomy of its cues. Attitudinal and behavioral, positive and negative
responses triggered by the perception of these signals are analyzed.
Abstract
Purpose
The purpose of this paper is to examine the influence of eco-designed packaging on consumers’ responses. It defines the concept of eco-designed packaging, and proposes a consumer-led taxonomy of its cues. Attitudinal and behavioral, positive and negative responses triggered by the perception of these signals are analyzed.
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