In recent years, the concept of corporate social responsibility has gained prominence from all avenues. Organizations must realize that government alone will not be able to get success in its endeavor to uplift the downtrodden of society. The present societal marketing concept of companies is constantly evolving and has given rise to a new concept-Corporate Social Responsibility. Many of the leading corporations across the world had realized the importance of being associated with socially relevant causes as a means of promoting their brands. The idea that corporations bears a responsibility that stretches beyond their shareholders is not new. The field of corporate social responsibility (CSR) has grown exponentially in the last decade. Nearly all leading organizations in India are involved in corporate social responsibility (CSR) programs in areas like education, health, livelihood creation, skill development, and empowerment of weaker sections of the society. Notable efforts have come from the Tata Group, Infosys, Bharti Enterprises, ITC Welcome group and Indian Oil Corporation among others. This paper examines the concept of firms sacrificing profits in the social interest within the environmental realm. Although the analysis of goodwill and quality of different initiatives within the umbrella of CSR is challenging, but an attempt can be made to fulfill the social responsibility.