Cultural differences in the perception of image and color in pictures

R Pettersson - Educational Communication and Technology, 1982 - JSTOR
R Pettersson
Educational Communication and Technology, 1982JSTOR
… Some Visual Perception Differences The things we humans perceive in a visual field and
the manner in which we interpret image content depend greatly on whether or not the image
is familiar within our society and whether proper interpretation of the image has survival
value within our particular culture. … In summary, it is clear that there are major differences
in the perception, naming, and use of colors in different cultures. To date no satisfactory
theory has been found to explain causal relationships. Some evidence suggests that these …
It is customary to inaugurate a new enterprise, such as this department, with a jus-tification for its existence and a statement of its intentions.
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