Decolonizing marketing

GM Eckhardt, R Belk, TW Bradford… - … Markets & Culture, 2022 - Taylor & Francis
… about what decolonization means to the field of marketing, and what marketing academics
… First, we offer a brief introduction to decolonization. Also, a list of resources for the interested …

On the path to decolonizing health care services: The role of marketing

R George, S D'Alessandro, MI Mehmet… - … of Marketing, 2024 - journals.sagepub.com
… Following this, we review the literature on the role of marketing in decolonizing health care
practices. Background on our BoC case is then provided, followed by our research approach. …

Post-colonial theory: consumer empowerment through marketplace decolonization

M Carrington, AM Chow… - Advances in Consumer …, 2019 - search.proquest.com
… through marketing practices. In this special session, we trace the trajectories of past marketing
practices … and obstacles for consumer empowerment through marketplace decolonization. …

Decolonising marketing: five fundamental decisions for customer engagement

WJ Greeff - European Journal of Marketing, 2023 - emerald.com
… Thesis 2: Coloniality is different from colonialism and decoloniality is different from
decolonization Colonisation and decolonisation as they are used in this article do not imply a …

On the Path to Decolonizing Health Care Services: The Role of Marketing

G Laud, S D'Alessandro, G Reece, M Mehmet Ibrahim… - 2023 - figshare.utas.edu.au
… Our analysis of the role of marketing in decolonizing healthcare is informed by actor- …
our aim of understanding the contribution of marketing to decolonizing BoC in Australia. All …

Subalternity, neoliberal seductions, and freedom: Decolonizing the global market of social change

MJ Dutta, A Basu - Cultural Studies↔ Critical Methodologies, 2018 - journals.sagepub.com
… A politics of decolonization, our politics of decolonization that we perform here, through our
… , market-protecting securitization, and religio-cultural nationalism. Decolonization, we suggest…

A Decolonizing or Recolonizing Mindset? Semiotic Analysis of a Qurban Donation Appeal to Africa in Turkey

MB Aytaç - Postcolonial Marketing Communication: Images from …, 2024 - Springer
… It is understood that philanthropy, as one of the social marketing … implores marketing scholars
to approach social marketing … is a call for practitioners to decolonize their marketing efforts. …

Decolonizing privacy studies

P Arora - Television & New Media, 2019 - journals.sagepub.com
… This paper calls for an epistemic disobedience in privacy studies by decolonizing the approach
… We need to break away from the market-driven neoliberal ideology and the Development …

EXPRESS: A Call for Afrocentric Decolonial Endogenous Marketing and Public Policy Research and Practice: toward Sustainable Peace and Well-Being in African …

JNP Francis, L Mugabo - … of Public Policy & Marketing, 2024 - journals.sagepub.com
… We argue that if marketing systems are to enhance wellbeing and reduce social conflict,
marketing … of the violence stemming from decolonization efforts. As Fanon (1965) asserted, …

Can capitalism be decolonized? Recentering Indigenous peoples, values, and ways of life in the Canadian art market

S Roth - American Indian Quarterly, 2019 - JSTOR
… , the Northwest Coast art market is the story of a market’s progressive decolonization, while
… However, if these two examples do concern the decolonization and indigenization of market