We propose a coherent analogue of the non-archimedean case of Venkatesh's conjecture on the cohomology of locally symmetric spaces for Shimura varieties coming from unitary similitude groups. Let G be a unitary similitude group with an indefinite signature at at least one archimedean place. Let Π be an automorphic cuspidal representation of G whose archimedean component Π∞ is a non-degenerate limit of discrete series and let W be an automorphic vector bundle such that Π contributes to the coherent cohomology of its canonical extension. We produce a natural action of the derived Hecke algebra of Venketesh with torsion coefficients via cup product coming from étale covers and show that under some standard assumptions this action coincides with the conjectured action of a certain motivic cohomology group associated to the adjoint representation Ad ρ Π of the Galois representation attached to Π. We also prove that if the rank of G is greater than two, then the classes arising from the étale covers do not admit characteristic zero lifts, thereby showing that previous work of Harris-Venkatesh and Darmon-Harris-Rotger-Venkatesh is exceptional.