Digitalization of companies in international entrepreneurship and marketing
International Marketing Review, 2019•emerald.com
Purpose Little research has been done on the emergence of companies that engage in
increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of
this paper is provide a consistent picture of how value-chain digitalization affects companies'
internationalization and international marketing (IM), and give insights regarding the
influence of the degree of value-chain digitalization on the level of internationalization.
increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of
this paper is provide a consistent picture of how value-chain digitalization affects companies'
internationalization and international marketing (IM), and give insights regarding the
influence of the degree of value-chain digitalization on the level of internationalization.
Abstract
Purpose
Little research has been done on the emergence of companies that engage in increasingly digital entrepreneurship with digitalized value-chain activities. The purpose of this paper is provide a consistent picture of how value-chain digitalization affects companies’ internationalization and international marketing (IM), and give insights regarding the influence of the degree of value-chain digitalization on the level of internationalization.
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