In 2016, the Global Sustainable Investment Alliance estimated the market for sustainable
investments to have reached 22.89 trillion USD of assets under management. While
financial institutions have embraced the idea of sustainable finance as a business
opportunity, they have arguably done little, but to piggy-back on investors' demand. Today, it
is not unusual for a single firm to retail fossil free investment funds and concomitantly offer
commercial loans towards fracking, coal, and Arctic drilling. This paradox is underpinned by …