Do graphic health warning labels on cigarette packages deter purchases at point-of-sale? An experiment with adult smokers
WG Shadel, SC Martino, CM Setodji… - Health education …, 2019 - academic.oup.com
Health education research, 2019•academic.oup.com
This experiment tested whether the presence of graphic health warning labels on cigarette
packages deterred adult smokers from purchasing cigarettes at retail point-of-sale (POS),
and whether individual difference variables moderated this relationship. The study was
conducted in the RAND StoreLab (RSL), a life-sized replica of a convenience store that was
developed to evaluate how changing POS tobacco advertising influences tobacco use
outcomes during simulated shopping experiences. Adult smokers (n= 294; 65% female; …
packages deterred adult smokers from purchasing cigarettes at retail point-of-sale (POS),
and whether individual difference variables moderated this relationship. The study was
conducted in the RAND StoreLab (RSL), a life-sized replica of a convenience store that was
developed to evaluate how changing POS tobacco advertising influences tobacco use
outcomes during simulated shopping experiences. Adult smokers (n= 294; 65% female; …
Abstract
This experiment tested whether the presence of graphic health warning labels on cigarette packages deterred adult smokers from purchasing cigarettes at retail point-of-sale (POS), and whether individual difference variables moderated this relationship. The study was conducted in the RAND StoreLab (RSL), a life-sized replica of a convenience store that was developed to evaluate how changing POS tobacco advertising influences tobacco use outcomes during simulated shopping experiences. Adult smokers (n = 294; 65% female; 59% African-American; 35% White) were assigned randomly to shop in the RSL under one of two experimental conditions: graphic health warning labels present on cigarette packages versus absent on cigarette packages. Cigarette packages in both conditions were displayed on a tobacco power wall, which was located behind the RSL cashier counter. Results revealed that the presence of graphic health warning labels did not influence participants’ purchase of cigarettes as a main effect. However, nicotine dependence acted as a significant moderator of experimental condition. Graphic health warning labels reduced the chances of cigarette purchases for smokers lower in nicotine dependence but had no effect on smokers higher in dependence.
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