Duration of advertising effect: Considering franchising in the restaurant industry
How long do the effects of advertising actually last? This issue has received increased
attention in the fields of marketing, accounting, and finance. However, despite the
importance of advertising for firm management, research on the effective duration of
advertising costs still remains in the exploratory stage. To address this research need, this
study investigated how long advertising costs function to increase sales and intangible value
in association with franchising in the restaurant industry. The results of this study showed …
attention in the fields of marketing, accounting, and finance. However, despite the
importance of advertising for firm management, research on the effective duration of
advertising costs still remains in the exploratory stage. To address this research need, this
study investigated how long advertising costs function to increase sales and intangible value
in association with franchising in the restaurant industry. The results of this study showed …
Duration of advertising effect: considering franchising in the restaurant industry.
PKM Park KwangMin, JSC Jang SooCheong - 2011 - cabidigitallibrary.org
How long do the effects of advertising actually last? This issue has received increased
attention in the fields of marketing, accounting, and finance. However, despite the
importance of advertising for firm management, research on the effective duration of
advertising costs still remains in the exploratory stage. To address this research need, this
study investigated how long advertising costs function to increase sales and intangible value
in association with franchising in the restaurant industry. The results of this study showed …
attention in the fields of marketing, accounting, and finance. However, despite the
importance of advertising for firm management, research on the effective duration of
advertising costs still remains in the exploratory stage. To address this research need, this
study investigated how long advertising costs function to increase sales and intangible value
in association with franchising in the restaurant industry. The results of this study showed …
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