Globalization has changed in the last decade the shape of world trade, from independent and local markets to highly interrelated value chains demanding a large variety of goods with high quality standards. A supply chain is thus understood as a highly interconnected demand network composed of different stages or nodes that include raw materials, distributors of raw materials, manufacturers or producers, distributors of manufactured products, retailers and customers. Between these stages or nodes there is an interchange of information (orders) and flows of materials. The above mentioned elements of a supply chain and their relations give rise to complex structures, whose interactions affect the performance of the entire system.

Nowadays the markets require flexibility, speed and productivity in order to satisfy an environmentally-conscious consumer demanding a larger variety of manufactured goods. These trade conditions impose low costs and effectiveness in production. Therefore, most supply chains strive for minimizing raw material and finished products inventories in fast distribution networks (Fujimoto, 2002),(Steidtmann, 2004) while fulfilling astringent manufacturing rules. This tendency has resulted on what is called synchronization of production and distribution at the supply chain. Supply chain synchronization occurs when the consumer business world is linked together by technology, making each of the constitutive parts, consumers, suppliers, producers, associates and distributors synchronize with the whole. Thus, when the consumer places a request for an end-product, there is a synchronized retailer or distributor there to deliver it. For example (Koudal, 2003) studied the demand and supply dynamics in the automotive value chain, yielding flexibility and fast consumer respond. In textile industry, TAL Appareal Group applied electronic and communications platforms to evolve into a flexible manufacturer, growing from a single local textile mill to a global multinational company (Koudal & Wei-teh, 2005). From an economic point of view the potential impact of performance improvements on production systems is tremendous.