We report two experiments showing that dynamically orienting our own face facilitates the
automatic attraction of attention. We had participants complete a cueing task where they had
to judge the orientation of a lateralized target cued by a central face that dynamically
changed its orientation. Experiment 1 showed a reliable cueing effect from both self-and
friend-faces at a long stimulus onset asynchrony (SOA), however, the self-faces exclusively
generated a spatial cueing effect at a short SOA. In Experiment 2, event-related potential …