The main aim and purpose of the study was to determine how visual merchandising influences consumer attention. Visual Merchandising is a technique to visually making the brand attractive and highlights the unique features of the store. Brands hire specialized marketers who focus on visually enhancing the brand and provide them with a good shopping experience in the stores. The study focuses on four important factors of visual merchandising and the hypotheses are based on these ie store layout, window display, color & lightning and store interior, and how it influences the attention of consumers. Non probability sampling technique was used to conduct this research and a structured questionnaire was designed to collect responses. 280 individual responses were collected with their contact details to have an authentic individual feedback. Since store layout had a negative but significant impact on gaining consumer attention, the hypothesis for store layout was rejected. The rest of the hypotheses for window display, color and lightning and store interior have been accepted that they have a positive and significant impact on consumer attention. The study concludes that marketers should focus on visual merchandising strategies for attracting customers and increase the footfall of store which may also lead to gain an edge over competitors.