Effectiveness of the Covid-19 vaccination on travel intentions: case of Iran
AH Qezelbash, S Makian… - Journal of Tourism …, 2024 - emerald.com
AH Qezelbash, S Makian, R Shahabi Sorman Abadi
Journal of Tourism Futures, 2024•emerald.comPurpose This paper aims to examine tourists' behavioral changes in response to health
crises, this study examines the individual's uncertainty and adaptability to the challenges
using behavioral coping strategies. Design/methodology/approach The study combines the
theory of planned behavior (TPB) and protection motivation theory. Using the PLS-SEM
technique, this study examines the relationship between the destination's competitive profits
and travel intention of Iranian tourists in the post-Covid-19 pandemic. Findings The social …
crises, this study examines the individual's uncertainty and adaptability to the challenges
using behavioral coping strategies. Design/methodology/approach The study combines the
theory of planned behavior (TPB) and protection motivation theory. Using the PLS-SEM
technique, this study examines the relationship between the destination's competitive profits
and travel intention of Iranian tourists in the post-Covid-19 pandemic. Findings The social …
Purpose
This paper aims to examine tourists' behavioral changes in response to health crises, this study examines the individual's uncertainty and adaptability to the challenges using behavioral coping strategies.
Design/methodology/approach
The study combines the theory of planned behavior (TPB) and protection motivation theory. Using the PLS-SEM technique, this study examines the relationship between the destination's competitive profits and travel intention of Iranian tourists in the post-Covid-19 pandemic.
Findings
The social-support coping (Instrumental) does not incorporate tourists' adaptive behaviors. Vulnerable vaccination significantly affects the extremeness of an individual's problem-focused coping, which affects tourist's adaptive behaviors in crisis time, indicating the effectiveness of the Covid-19 vaccination on travel intention.
Research limitations/implications
The findings may assist tourism authorities and planners develop unique tourism products and services based on tourist behavior following the health crises.
Originality/value
This study contributes to development of the TPB method, indicating that visa exemption and competitive profits of a destination would motivate travel intention existing inefficacy of local government and its negative background, reshaping and thus influencing changing behavior.
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