How to evaluate the effect of commercials is significantly important in neuromarketing. In this
paper, we proposed an electronic way to evaluate the influence of video commercials on
consumers by impression index. The impression index combines both the memorization and
attention index during consumers observing video commercials by tracking the EEG activity.
It extracts features from scalp EEG to evaluate the effectiveness of video commercials in
terms of time–frequency-space domain. And, the general global field power was used as an …