Research on method effects in attribute elicitation suggests that different techniques may
elicit different attribute sets, which in turn are differentially associated with self-reported
attitudes and purchase intentions. However, past research has failed to distinguish between
elicitation of perceptual and evaluative attributes. In this paper we focus on elicitation of
evaluative attributes. Since evaluation processes typically involve a set of few, but salient,
attributes, substantial elicitation method effects are not expected. The present paper reports …