… of emojis on brand engagement varies depending on the nature of the interplay between
emojis … In contrast, by looking at how emoji use influences brand engagement on social media, …

… In the current research, the tourism brand's communication on social media serves as the
“stimulus”, which is in line with past studies that adopt S–OR theory to explain how the use of …

… study brand-related UGC, focusing on the effect of emojis and … Using large-scale brand-related
social media posts from … of emojis is positively associated with consumer engagement. …

… the relationship of consumers’ engagement on social networking sites (SNSs) and their …
by the moderator emojis’ on the relationship of consumers’ brand engagement on SNSs and …

… Therefore, in line with Alnsour and Al Faour (2020), who showed that brand community
engagement evoked through social media significantly increases visit intentions, we propose that …

… different approach to brand sentiment analysis that utilizes a non-verbal, emoji-based expression
… Data-quality implications and the potential to improve mobile-survey engagement and …

… Overall, perceptions toward the use of emoji by brands … for brands to use emoji when
publicizing on social media and less … strategies when using emoji had a better brand engagement. …

… marketers have utilized emojis in their brand marketing practices. … for using emojis was to
increase consumer engagement. … %) applied emojis in an online setting utilizing social media …

… ) often include a range of emoji in their social media posts, as a … emoji and text, and its joint
effects on user engagement in peer… of emoji and texts in tourism brand digital communication. …

… This study aims to fill this gap by highlighting the emoji concept in social media brand … (filtered
by engagement rates) in terms of top used emojis, emoji categories and sentiments. …