Researchers perform empirical studies in industry to gain qualitative insights into a real-world problem. However, common critics are the diversity and selection process of participants. To address these issues, we propose to improve the integration of question-answering systems into empirical study. In this paper, we i) describe approaches to conduct studies in such systems, ii) exemplify corresponding challenges, and iii) discuss their potential. We illustrate the approaches on existing works in which they were partly implemented to show that they can succeed.