Entrepreneurial scripts and entrepreneurial expertise: The information processing perspective
Understanding the entrepreneurial mind: Opening the black box, 2009•Springer
Entrepreneurial scripts that represent entrepreneurial expertise enable researchers to begin
to map the entrepreneurial mind. This chapter provides a complete demonstration of the
steps needed by researchers to uncover the structure and content of the expert script
knowledge structures that entrepreneurs utilize and to relate the use of these scripts to
substantive organizational and entrepreneurial consequences.
to map the entrepreneurial mind. This chapter provides a complete demonstration of the
steps needed by researchers to uncover the structure and content of the expert script
knowledge structures that entrepreneurs utilize and to relate the use of these scripts to
substantive organizational and entrepreneurial consequences.
Abstract
Entrepreneurial scripts that represent entrepreneurial expertise enable researchers to begin to map the entrepreneurial mind . This chapter provides a complete demonstration of the steps needed by researchers to uncover the structure and content of the expert script knowledge structures that entrepreneurs utilize and to relate the use of these scripts to substantive organizational and entrepreneurial consequences.
Springer
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