[PDF][PDF] Ethical issues on content distribution to digital consumers via paid placement as opposed to website visibility in search engine results
M Weideman - Proceedings of ETHICOMP, 2004 - academia.edu
Proceedings of ETHICOMP, 2004•academia.edu
The objective of this research project was to investigate and report on the ethical issues
surrounding digital content distribution via search engine results. For the purposes of the
project, the traditional definition of digital content distribution is widened to include search
engine results. The large existing Internet user base has created an immense potential f0
financial gain through marketing. Many authors stated that there is strong commercial
motivation for ensuring that web pages appear high up in search engine results. At the same …
surrounding digital content distribution via search engine results. For the purposes of the
project, the traditional definition of digital content distribution is widened to include search
engine results. The large existing Internet user base has created an immense potential f0
financial gain through marketing. Many authors stated that there is strong commercial
motivation for ensuring that web pages appear high up in search engine results. At the same …
Abstract
The objective of this research project was to investigate and report on the ethical issues surrounding digital content distribution via search engine results. For the purposes of the project, the traditional definition of digital content distribution is widened to include search engine results. The large existing Internet user base has created an immense potential f0 financial gain through marketing. Many authors stated that there is strong commercial motivation for ensuring that web pages appear high up in search engine results.
At the same time, recent developments in the search engine world have driven marketers to find alternative funding sources. Paid placement refers to a customer paying a fee. to the search engine company, to ensure that the website involved is guaranteed listings on customer screens. Paid inclusion is an alternative which only assures the paying client that the relevant website will be included in the database, but not necessarily that it will appear in the listings.
academia.edu
以上显示的是最相近的搜索结果。 查看全部搜索结果