… ” during these events. The study analyses the impact of festivals on the strategic development
of cities and the importance gained by urban areas after organizing these events. In the …

… Special event tourism can be used to counter the seasonality … strategic use of special events
in this way (Getz, ]99]b; Moore, 1995). However, this article illustrates how a special event, if …

… of planned events for achieving community development has … are not systematically used
towards developing a common … value of events can be fostered and leveraged for community …

… of strategic development in organizations. Our paper contributes to the strategic development
process literature showing the path between the effect of uncontrolled events affecting the …

… This partnership organization is outside direct City Council control, which may help explain
why it was quite slow to work with the City Council Events Unit to develop accommodation …

… ) which consider events in a purely strategic way and which integrate events with the study
… The overall aim of strategic management is thus to develop a framework for thinking ahead–…

… At the same time, unexpected events and changed … Unforeseeable events may require
unplanned emergency … , where the shockwaves of local events can be amplified and promulgated …

… This research attempted to ascertain whether or not events … the use of events that are
integrated into a strategic plan. Al… also limit the strategic development of an events program, as …

… are starting to implement activities of marketing events. The Marketing of events has an
impact on the environment in which the company is developing: the internal public of the …

… The realisation of the strategic possibilities and implications impinges upon … event within
the organisations strategic marketing plans. This results in the development of “strategic event …