Mobile internet represents a breakthrough technology that has derived much attention from
mobile organizations and services providers in the Kingdom of Saudi Arabia (KSA). 1
However, the level of acceptance of mobile internet in the KSA is still below the level of
ambition. This is in addition to the fact that there is a considerable need to discover the main
factors shaping Saudi customers' intention and adoption of such a mobile system. For this
reason, this study is conducted in the hope of providing further understanding about the …