Purpose: The paper attempts to understand and analyze the factors that influence different
types of end consumer's behavior while shopping for groceries both online and offline,
considering the Covid-19 pandemic situations. Design/Method/Approach: A sample size of
145 members of age varying from 18 to 60 were surveyed through a digital form of a
questionnaire. Few factors which generally impact the customer's shopping behavior were
categorized into six different factors: Purchase, Personal, Behavioral, Operational, Customer …