Farmer–trader relationships in the context of developing countries: a dyadic analysis to understand variations in trust perceptions
Journal of Agribusiness in Developing and Emerging Economies, 2023•emerald.com
Purpose The purpose of this study is to analyze trust perceptions between farmers and
traders from a dyadic context in developing countries using mixed-method with a specific
focus on fresh and dry commodities under contracted and non-contracted markets.
Design/methodology/approach A mixed approach was employed. Cross-sectional data were
collected from 202 farmers and 188 traders using questionnaires and an interview guide.
The Mann–Whitney test was used to assess differences in trust perception. Differences in …
traders from a dyadic context in developing countries using mixed-method with a specific
focus on fresh and dry commodities under contracted and non-contracted markets.
Design/methodology/approach A mixed approach was employed. Cross-sectional data were
collected from 202 farmers and 188 traders using questionnaires and an interview guide.
The Mann–Whitney test was used to assess differences in trust perception. Differences in …
Purpose
The purpose of this study is to analyze trust perceptions between farmers and traders from a dyadic context in developing countries using mixed-method with a specific focus on fresh and dry commodities under contracted and non-contracted markets.
Design/methodology/approach
A mixed approach was employed. Cross-sectional data were collected from 202 farmers and 188 traders using questionnaires and an interview guide. The Mann–Whitney test was used to assess differences in trust perception. Differences in the excerpts were assessed through content analysis.
Findings
Results show differences in perception of trust between farmers and traders on integrity, benevolence and competence in marketing fresh and dry commodities. No detectable differences in trust perception between contract and non-contract markets were observed.
Research limitations/implications
Data are limited to Northern Uganda and were collected on trust perception. Besides, there is a scarcity of formal contracts and difficulty in having a matched dyad which could affect generalization.
Originality/value
This is the first study to analyze differences in trust perceptions using a mixed approach in a dyadic context between fresh and dry chains in different markets typologies in developing countries.
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