… It has further prompted the necessity for and the significance of this volume, which is the
first-ever handbook on culture and glocalization in the social-scientific literature. …

… of glocalization. The shift is reflected in the increase in the citation metrics of the term ‘glocalization…
is the first-ever handbook on culture and glocalization in the social-scientific literature. …

… in this handbook attest to the ways glocalization complicates … glocalization offers a vital
correction against totalizing accounts of global flows, and essentialized accounts of local culture…

… Culture, economy and the glocal 102 Corporate glocalization and consumer culture 106 A
… For a concept that is said to “rule the world,” its coverage in the academic handbooks and …

… and culture as pluralized and glocalized categories. Aboriginal people striving for cultural
recognition and autonomy are not alone in insisting on an intertwining of religion and culture, …

… To understand the glocalization of Hallyu, we therefore need to define Korean tacit … and
glocalization. As Table 16.1 shows, examples of glocalization are not limited to the cultural …

This chapter is organized into four sections that explore different facets of glocalization:(1) as
a cultural approach,(2) as a tool to mitigate crises in tourism experiences,(3) as a business …

… I start by looking at some key features of glocalization, and how it is theorized, to establish
the range of possible engagements, and to underline the contingency of the processes in train …

… of glocalization as part of the globalization of culture also … to articulate the very idea of
glocalization. For example, in his … , including not only glocalization but also hybridization, …

… son’s very conception of globalization/glocalization. Building on the work already done in …
affect the process of glocalization. Another factor that also relates to the cultural sphere (that …