How small traditional businesses can become attractive employers: A means-end analysis

L Ronda, C Valor, C Abril - Journal of Small Business …, 2020 - Taylor & Francis
This study provides managerial solutions regarding how small businesses in traditional
industries can become attractive employers to millennial first-job applicants similar to
emerging technology-based firms. This study uses a means-end analysis to determine the
hidden value structures of ethical, self-fulfillment, and experiential value and disentangles
the hierarchical relationships among employer attributes, employee benefits, and perceived
value. The results show that by understanding the motivational structures underlying …

How small traditional businesses can become attractive employers: A means-end analysis

C Valor Martínez, L Ronda González, C Abril Barrie - 2020 - repositorio.comillas.edu
This study provides managerial solutions regarding how small businesses in traditional
industries can become attractive employers to millennial first-job applicants similar to
emerging technology-based firms. This study uses a means-end analysis to determine the
hidden value structures of ethical, self-fulfillment, and experiential value and disentangles
the hierarchical relationships among employer attributes, employee benefits, and perceived
value. The results show that by understanding the motivational structures underlying …
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