In this paper, the impact and challenges of digital marketing are discussed during the unexpected Covid-19 pandemic. Its effect and drawbacks are something to management during the covid-19. The digital marketing strategy is adopted to manage the work online and survive with safety precautions. Technology carries both negative and positive impacts on society. Still, during the pandemic, the digital marketing tools and management were effective and helps in moving lives as normal as the new norm. Digital marketing has gained a lot of profit in terms of online business, small or big entrepreneur to excel also in the advertising market does so well. In society, the covid-19 fear has brought a lot of culture change, and the way of greeting and meeting virtually has become normalized in recent times. It is a known analysis that the impact of digital technology marketing has its tremendous impact, which has shown on the companies, organizations. During the covid-19 pandemic, digital marketing has reached its growth charts. It has gained profit in the technological field throughout the globe.