[PDF][PDF] Introducing retro products in the sports industry with augmented reality applications
ALİ ÇEVİK, M YORULMAZLAR - Pakistan Journal of Medical and …, 2021 - pjmhsonline.com
The sports industry has caused differentiation in marketing strategies with the effect of
globalization. As a result of this differentiation, manufacturers have put the demands of their
customers at the center of production. In the study; It is aimed to reveal the interaction
elements within the scope of the retro marketing application area activities in the
promotional videos of the Nike brand to impress people. The sample of the study consists of
4 promotional videos: Nike Air Max 2090 Cloud, Explore Air Force I City, Build Your Nike Air …
globalization. As a result of this differentiation, manufacturers have put the demands of their
customers at the center of production. In the study; It is aimed to reveal the interaction
elements within the scope of the retro marketing application area activities in the
promotional videos of the Nike brand to impress people. The sample of the study consists of
4 promotional videos: Nike Air Max 2090 Cloud, Explore Air Force I City, Build Your Nike Air …
Introducing Retro Products In The Sports Industry With Augmented Reality Applications
MM YORULMAZLAR - 2021 - openaccess.marmara.edu.tr
The sports industry has caused differentiation in marketing strategies with the effect of
globalization. As a result of this differentiation, manufacturers have put the demands of their
customers at the center of production. In the study; It is aimed to reveal the interaction
elements within the scope of the retro marketing application area activities in the
promotional videos of the Nike brand to impress people. The sample of the study consists of
4 promotional videos: Nike Air Max 2090 Cloud, Explore Air Force I City, Build Your Nike Air …
globalization. As a result of this differentiation, manufacturers have put the demands of their
customers at the center of production. In the study; It is aimed to reveal the interaction
elements within the scope of the retro marketing application area activities in the
promotional videos of the Nike brand to impress people. The sample of the study consists of
4 promotional videos: Nike Air Max 2090 Cloud, Explore Air Force I City, Build Your Nike Air …
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