The study was done in Ethiopia three cities. The success of any business is highly
dependent on getting and maintaining customers. Many firms try to sphere their operations
aiming customers through measuring customers' satisfaction. Recent research findings
indicated that satisfaction alone did not guaranty the long term survival. Loyalty is a better
indicator in this aspect since it incorporates satisfaction as an antecedent factor. This study
was conducted to investigate influential factors of brand loyalty, and different loyalty level of …