Digital copy protection is emerging as one of the highest stakes issues for consumer rights, digital age business models, and copyright law. To date, content owners have been on the losing end of a battle over bits. Hackers have successfully cracked copy protection on everything from DVD's to copy-proof CD's. Conscious of the failure of digital content protection systems and the widespread distribution of unauthorized copyrighted works over the Internet, the content industry is desperate for a technological or legal content protection. Most eyes are currently turned to advances in" digital rights management"(" DRM") technologies, which offer an unprecedented level of control over digital content. Additionally, such control could create new, restrictive business models and revenue sources for the content industry. At the same time, the technology industry has been quietly developing an initiative known as" trusted computing," which aims to put security features deep into the hardware of personal computers. Trusted computing systems can protect individual files and sensitive data on a computer, as well as verify that the components of a computer are