Market Agents' Roles in the Maintenance and Transformation of Rituals.
B Ece Ilhan, O Sandikci - Advances in Consumer Research, 2006 - search.ebscohost.com
Advances in Consumer Research, 2006•search.ebscohost.com
The authors focus on the role of market agents in the maintenance and transformation of
ritualistic practices. The authors use dowry practice, a wedding-related ritual, in Turkey as a
case study. The dowry market is comprised of agents producing dowry pieces. The authors'
investigation indicates that market agents mediate, consult and innovate in connection with
ritual. Market agents do have the capability of being able to transform the dowry ritual as well
as the means to influence the rate and extent of the diffusion of novel artifacts, scripts and …
ritualistic practices. The authors use dowry practice, a wedding-related ritual, in Turkey as a
case study. The dowry market is comprised of agents producing dowry pieces. The authors'
investigation indicates that market agents mediate, consult and innovate in connection with
ritual. Market agents do have the capability of being able to transform the dowry ritual as well
as the means to influence the rate and extent of the diffusion of novel artifacts, scripts and …
Abstract
The authors focus on the role of market agents in the maintenance and transformation of ritualistic practices. The authors use dowry practice, a wedding-related ritual, in Turkey as a case study. The dowry market is comprised of agents producing dowry pieces. The authors' investigation indicates that market agents mediate, consult and innovate in connection with ritual. Market agents do have the capability of being able to transform the dowry ritual as well as the means to influence the rate and extent of the diffusion of novel artifacts, scripts and performances.
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