Marketing modeling for e-business
V Mahajan, R Venkatesh - International Journal of Research in Marketing, 2000 - Elsevier
… to marketing modeling for e-business. Two, as the Internet powers its way into our lives, the
marketing … and methodologies if more attention is devoted to modeling e-business issues. …
marketing … and methodologies if more attention is devoted to modeling e-business issues. …
[PDF][PDF] Designing and evaluating e-business models
J Gordijn, H Akkermans - IEEE intelligent Systems, 2001 - Citeseer
… e-business information systems. This article presents a conceptual modeling approach to
e-business… may decrease switching costs and increases market transparency, thereby allowing …
e-business… may decrease switching costs and increases market transparency, thereby allowing …
Intelligent modeling of e-business maturity
G Xirogiannis, M Glykas - Expert Systems with Applications, 2007 - Elsevier
… E-business has a significant impact on managers and academics. Despite the rhetoric
surrounding e-business … activities to the maturity of the e-business models, are still emerging. This …
surrounding e-business … activities to the maturity of the e-business models, are still emerging. This …
Digital marketing strategies based on the e-business model: Literature review and future directions
JR Saura, PR Palos-Sanchez… - … and managing innovation …, 2019 - igi-global.com
… development of new business models based on the Internet. … models in EC, from a Industry
4.0 perspective, as well as the main digital marketing techniques developed by these models …
4.0 perspective, as well as the main digital marketing techniques developed by these models …
Does e-business modeling really help?
J Gordijn, H Akkermans - 36th Annual Hawaii International …, 2003 - ieeexplore.ieee.org
… innovative e-business ideas? To answer this question, we report on an innovative e-business
idea … Lesson 1: Development of a marketing perspective is needed during e-business idea …
idea … Lesson 1: Development of a marketing perspective is needed during e-business idea …
[PDF][PDF] e-Business
R Kalakota, M Robinson - Roadmap for Success, 2000 - academia.edu
… This article highlights several emerging e-business models — … Integration (EAI) requirements
associated with each model. … of models currently characterize the digital goods market: …
associated with each model. … of models currently characterize the digital goods market: …
Information technology and e-business marketing strategy
MR Sanaei, FM Sobhani - Information Technology and Management, 2018 - Springer
… of e-business strategy factors and marketing strategy typologies. The results suggest that
different success factors of e-business may not be equally matching different marketing … model …
different success factors of e-business may not be equally matching different marketing … model …
E-marketing strategies for e-business
Z Svedic - 2004 - summit.sfu.ca
… research review of various e-marketing strategies and tactics, including the value bubble
model for analyzing e-business websites. The e-marketing strategies include tactics for the …
model for analyzing e-business websites. The e-marketing strategies include tactics for the …
[PDF][PDF] e-Business model to optimise sales through digital marketing in a Peruvian Company
M Lazo-Amado, L Cueva-Ruiz… - International Journal of …, 2021 - researchgate.net
… has affected the Peruvian market, generating a great loss in … a model to optimize sales with
the use of digital marketing in a … , which shows the model of e-business. Then testing was …
the use of digital marketing in a … , which shows the model of e-business. Then testing was …
Formation of the entrepreneurship model of e-business in the context of the introduction of information and communication technologies
… A Matrix of market relations types using information and communication technologies is
formed with the use of four participants: B (Business), C (Consumer), G (Government), E (…
formed with the use of four participants: B (Business), C (Consumer), G (Government), E (…
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