Maximizing value from business analytics.
BH Wixom, B Yen, M Relich - MIS Quarterly Executive, 2013 - search.ebscohost.com
BH Wixom, B Yen, M Relich
MIS Quarterly Executive, 2013•search.ebscohost.comCIOs need to maximize the value from the significant investment their organizations make in
business analytics (BA) initiatives. We explore two themes for maximizing BA value-speed to
insight and pervasive use, and present a BA case study at GUESS? INC., a fashion retailer.
We provide recommendations for how IT leaders can maximize value from their BA
investments.
business analytics (BA) initiatives. We explore two themes for maximizing BA value-speed to
insight and pervasive use, and present a BA case study at GUESS? INC., a fashion retailer.
We provide recommendations for how IT leaders can maximize value from their BA
investments.
Abstract
CIOs need to maximize the value from the significant investment their organizations make in business analytics (BA) initiatives. We explore two themes for maximizing BA value-speed to insight and pervasive use, and present a BA case study at GUESS? INC., a fashion retailer. We provide recommendations for how IT leaders can maximize value from their BA investments.
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