The extent to which unconscious information can influence behavior has been a topic of considerable debate throughout the history of psychology. A frequently used method for studying subliminal processing is the masked priming paradigm. The authors focused on studies in which this paradigm was used. Their aim was twofold: first, to assess the magnitude of subliminal priming across the literature and to determine whether subliminal primes are processed semantically, and second, to examine potential moderators of priming effects. The authors found significant priming in their analyses, indicating that unconsciously presented information can influence behavior. Furthermore, priming was observed under circumstances in which a nonsemantic interpretation could not fully explain the effects, suggesting that subliminally presented information can be processed semantically. Nonetheless, the nonsemantic processing of primes is enhanced and priming effects are boosted when the experimental context allows the formation of automatic stimulus–response mappings. This quantitative review also revealed several moderators that influence the strength of priming.(PsycINFO Database Record (c) 2016 APA, all rights reserved)