PDMA comparative performance assessment study (CPAS): Methods and future research directions

H Lee, SK Markham - Journal of Product Innovation …, 2016 - Wiley Online Library
Journal of Product Innovation Management, 2016Wiley Online Library
Best practices data are critical for managing and researching new product development. For
these purposes the PDMA Research Foundation conducted the 2012 PDMA Comparative
Performance Assessment Study (CPAS). This article reports the use of the CPAS data
among product development researchers and provides a complete description of the data
gathering and cleaning process needed to write additional articles using these data,
including other articles in this special issue. This article also reports important results of the …
Best practices data are critical for managing and researching new product development. For these purposes the PDMA Research Foundation conducted the 2012 PDMA Comparative Performance Assessment Study (CPAS). This article reports the use of the CPAS data among product development researchers and provides a complete description of the data gathering and cleaning process needed to write additional articles using these data, including other articles in this special issue. This article also reports important results of the CPAS data, makes comparisons between the Best and the Rest firms, and makes comparisons among firms by geography, industry, product/technology/market types, and company size. The results offer insights for academics and practitioners to conduct further research and to find potential new product development best practices.
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