Pengaruh Kualitas Produk, Promosi Dan Harga Terhadap Keputusan Pembelian Variasi Audio Mobil di Subur Audio Workshop Purwokerto

A Rakhman, TSM Rahayu - Media Ekonomi, 2017 - jurnalnasional.ump.ac.id
This study aimed to analyze the effect of product quality, promotion, and price in the
purchasing decision on car audio variations at consumer Subur Audioworkshop Purwokerto
either partially or simultaneouslly. Methods used in sampling is sampling purposive
sampling based on consideration for adjusting the criteria in order to improve the accuracy
of the study sample. The analytical method used was multiple linear regression with the
significant level (α) of 0, 05.

Pengaruh Kualitas Produk, Promosi dan Harga terhadap Keputusan Pembelian Variasi Audio Mobil di Subur Audioworkshop Purwokerto

A Rakhman, TSM Rahayu - Media Ekonomi, 2014 - jurnalnasional.ump.ac.id
This study aimed to analyze the effect of product quality, promotion, and price in the
purchasing decision on car audio variations at consumer Subur Audioworkshop Purwokerto
either partially or simultaneouslly. Methods used in sampling is sampling purposive
sampling based on consideration for adjusting the criteria in order to improve the accuracy
of the study sample. The analytical method used was multiple linear regression with the
significant level (a) of 0, 05.
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